The ad agency model really hasn’t changed much since the Mad Men days. How can a half-century-old framework work in today’s world?

That’s right. It can’t.

Think of Backbeat as a creative “special ops” team. Quick, efficient and stealthy – a team of specialists assembled to meet your precise creative challenges.

We’re deliberately small and low-key so we can operate under the radar. (We find more gets done that way.) In fact, we quite enjoy working alongside agencies-of-record and in-house creative teams. That’s pretty unusual in this business. But the way we see it, we all either succeed together, or we don’t.