Purpose:  To identify where (or who) you want to be.

It’s been said that if you don’t know where you’re going, you’ll never arrive.

Programming defines your end-game simply, clearly and precisely. If this sounds like common sense, it is – but you’d be surprised how many creative projects are started (and completed) without this crucial first step.

Next comes a serious reality check: what is it honestly going to take to get you where you want to be?

Be prepared. Nailing down the details, building a consensus, committing resources – this is the stuff of nasty throbbing headaches. But you’re going nowhere without wrestling this beast to the mat.

Key PlayersFTG-Players-TEMP.html
The ProcessFTG-Process.html
Rocket ScienceFTG-Rocket_Science.html

Copyright © 2014 Backbeat Creative Strategy LLC