If all this creative stuff was easy, every new campaign would be a hit. Sales would always be off the charts. Every customer would be deliriously happy.


The fact is, relatively few creative strategies reach their full potential. Many crash and burn before gaining any steam. Most of the time, they simply maintain the status quo. This is why so many advertisers repeat the same things over and over, rarely challenging people to think or act beyond what they already know.


Every successful creative strategy is part art, part science…part magic, part discipline. Backbeat is ready for your next creative challenge.

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The ProcessFTG-Process.html
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